Trade shows, fairs, and exhibitions provide an incredible platform for businesses to showcase their wares and engage with new customers, but it’s not always easy to attract attention. With companies vying for the best spots, and every brand keen to use the opportunity to drive sales and put their business on the map, it can be tough to stand out from the crowd. Fortunately, if you’re preparing for an exhibition, the team at JH May has got the experience, skills, and creative talents to provide the wow factor. With a custom-designed exhibition model, your stand is guaranteed to get people talking.
Turn heads with an exhibition model
Picture the scene. You’re in a giant room filled with stalls and stands. There are bright colours everywhere, and people are scuttling around, hopping from one booth to the next. There’s a background hum interspersed with announcements over the tannoy and the odd burst of music. Trade shows and exhibitions tend to be busy and they can get hectic. It’s very easy to get distracted, and your attention span is likely to be limited with so many visual stimuli on offer. As a business owner or marketer, you need to be able to cut through the noise and make sure that people who attend events want to visit your stand. You want passers-by to stop in their tracks, and visitors over the other side of the room to come running when they spot your booth. There are several ways to try and turn heads, but one of the most unique and effective is a bespoke exhibition model.
When you attend shows, you want to raise brand awareness, and let people know what your business is all about, what you sell, and how you can change their lives for the better. An exhibition model will not only set your stall alight in terms of its visual appeal, but it will also provide a talking point. JH May can also design and build models that serve a purpose, enabling you to provide interactive demonstrations or to let your customers try out new products. Adding an eye-catching model to your stand can also help customers to build a positive image of your brand.
The benefits of custom-designed models
One of the most important aspects of displaying at trade shows and events is introducing new faces to your brand name. You want to increase sales and generate profits, but you also want people to talk about your business. You can use a custom-designed exhibition model to showcase your brand and really create a buzz around your stall, so that people come flocking to see what the fuss is all about and they go home and tell friends and colleagues all about the brilliant products or services they’re discovered that day.
If you have an event coming up, or you’re keen to use innovative new ways to stand out from the crowd and promote your brand, why not get in touch with JH May today and find out more about designing a bespoke exhibition model?