In today’s fast-paced, tech-driven world, it’s easy to assume that physical models are becoming obsolete. With the rise of CAD software, digital twins, virtual reality and real-time rendering, product designers, architects and engineers have more digital tools than ever at their fingertips.
But at JH May, we’ve seen something different. Rather than replacing physical models, digital technology has elevated their importance. Clients are still turning to us for high-quality, tangible prototypes – not because they’re behind the times, but because they understand something fundamental.
There’s still no substitute for holding an idea in your hands.
Digital Tools Are Powerful -But They’re Not the Whole Picture
It’s true that digital design tools have revolutionised the creative and engineering process. From concept visualisation to stress testing, digital systems save time and reduce risk. But even with all these advancements, they come with limitations.
- Digital models can’t convey tactile feedback. You can’t feel texture, weight, or surface transitions on a screen.
- They don’t always reflect scale accurately, especially when viewed on different monitors or in virtual environments.
- They often miss subtle ergonomic or aesthetic flaws, which become obvious the moment you view a physical model in real life.
This is where physical prototypes come into their own. They allow teams to interact, evaluate and refine their designs in a way digital methods simply can’t match.
The Role of Model Making in 2025
Far from being phased out, model making is experiencing a resurgence – particularly in industries where precision and visual impact are key.
At JH May, we produce everything from full-scale car body models to miniature architectural mock-ups and ergonomic product housings. Our models help clients across sectors:
- Validate concepts before committing to tooling or production
- Identify and resolve potential issues early
- Communicate ideas effectively to stakeholders, investors or customers
- Create realistic displays for trade shows, product launches and demonstrations
And in a world where remote working and screen fatigue are more common than ever, a tangible object can be a refreshing and powerful tool for collaboration and engagement.
Seeing is Believing: Physical Models Win Stakeholder Buy-In
Imagine trying to pitch a new product idea to a group of non-technical stakeholders. You could show them a slick 3D render or take them on a VR walkthrough. But if you place a realistic, beautifully finished model on the table – one they can touch, inspect and walk around, the impact is instant.
That’s the power of a physical model. It makes abstract ideas real. It tells the story of a product or design in a way that feels complete and credible.
Clients regularly tell us that our models have helped:
- Secure funding from investors who were previously unconvinced
- Win tenders by offering something their competitors didn’t
- Get board-level approval where 2D drawings had failed
Physical Testing is Still Physical
Beyond presentation and buy-in, there’s also the matter of function.
Many of the models we create are used for form, fit and function testing. These might be full-size interiors for vehicles, wind tunnel models for aerospace components, or casings for consumer electronics.
Here, a CAD file isn’t enough. You need to know:
- Does it feel right in the hand?
- Can users reach that button comfortably?
- Will this hinge operate smoothly?
- Does the aerodynamic design behave as expected?
Even when virtual testing is involved, having a physical model can reveal things no simulation will show. Designers often notice proportions that looked fine on screen suddenly feel ‘off’ in person, a critical insight that could save thousands in retooling costs.
Craftsmanship and Technology Go Hand in Hand
At JH May, we blend traditional craftsmanship with cutting-edge technology. Our workshop is equipped with CNC machining, 3D printing, vacuum forming, laser cutting and more. But our team also brings decades of hands-on experience in fine finishing, model assembly and presentation detailing.
This hybrid approach gives our clients the best of both worlds:
- The speed and precision of digital manufacturing
- The realism and refinement of expert model making
Every project is handled with care, whether it’s a one-off prototype or a full exhibition-grade model. We work closely with clients to ensure accuracy, durability and visual impact — often within tight deadlines and strict confidentiality requirements.
Tangible Ideas Make Better Decisions
As digital tools continue to evolve, physical models aren’t going away. They’re becoming more strategic, more integrated and more essential than ever.
They help teams align. They unlock insights. They win decisions.
At JH May, we’ve been crafting exceptional models for over 75 years. We understand the pressure of tight timelines, high expectations and complex specifications. And we love the moment when a client sees their vision brought to life — not on a screen, but in their hands.
If you’re working on a project that needs to impress, persuade or simply function flawlessly, we’re here to help.