Why is Prototyping Cars so Important for the Industry?

car model for tv advert

Unless you’ve been directly involved, the manufacturing process – regardless of exactly which industry you consider – is something of a mysterious one. The public at large, after all, likely wouldn’t be able to explain exactly how any product or item is manufactured.

It is certainly the case that most of us do not understand the design and production cycle of a typical car. What it is important to grasp, however, is the role that prototyping plays in the automotive industry and why it is so important. The following will aim to shed light on exactly that, but before we do, it’s important to explain exactly what is meant by the term prototyping itself.

What Exactly is a Prototype?

The word prototype has its root in Greek and comes from the Greek word prototypon, meaning ‘primitive form’. As such, prototyping in the world of manufacturing and design is the process of creating a ‘primitive form’ or original iteration of a product, part or tool.Such prototypes are generally produced in order to in some way test out a design under real world conditions, and there are broadly speaking five different categories of prototype.

A visual prototype is one which represents the appearance of a product but not the functionality, whilst a proof-of-principle prototype will include some key functional aspects but not all. A working prototype, meanwhile, represents all or close to all the functionality and a user experience prototype is one which represents enough of both the appearance and functionality of the final product to be used for consumer research. Finally, a functional prototype accurately captures both function and appearance but can still be produced on a different scale to the final product.

Why is Prototyping Cars so Crucial?

The automotive industry is one of the largest in the worldand is one that is home to a huge number of competing companies. Consumers, therefore, have a wide breadth of choice when it comes to buying a car and as such, car manufacturers must set themselves apart by introducing new innovations and design features to impress potential customers.

Prototyping, therefore, is crucial as it provides the only way in which those companies can validate the design of new parts, innovations and features before committing to their manufacture. What that means, in turn, is that prototyping is important for automotive companies in terms of both safety and commercial success.

Without successful prototyping, after all, manufacturers would need to commit to actual production of new parts before testing their efficiency and safety. That might well lead to the production of a part that is in practice inefficient or even dangerous and, therefore, to stalled or cancelled production runs and the knock-on costs which that would represent.

What’s more, given the competitive nature of the automotive industry, prototyping is also crucial when it comes to consumer research. Prototype products and models, after all, can be presented to potential consumers or focus groups in order to ensure that in the end it is only the best products that are most likely to be successful, which are brought to market.