If you’ve taken a stand at an exhibition in order to showcase your product or service, make sure you get the biggest return you can on that investment. Exhibiting isn’t cheap, so here are some tips to help you attract as many people as possible to your stand and to ensure they engage with your brand.
If at all possible it’s always wise to attend an exhibition as a visitor before you take a stand. You can see where the best (and worst) stands are for visitor engagement, as well as getting an idea of what your competitors are doing with their stands.
Either way though, it’s a good idea to check what competitors did the previous year so you can try to do something that stands out from the rest..
Start putting out the word about your attendance at the exhibition well ahead of time. Use your mailing list, your website and social media to ensure that you let as many people as possible know that you’re going to be there and what stand you’ll be on.
Your stand at an exhibition will give visitors their first impression of your company, so it needs to stand out and quickly communicate the objectives you have for being at the exhibition. When coming up with ideas for your exhibition stand remember that visitors should be able to immediately see who you are, what you do and what you can do for them. Be creative with how you use signage, lighting and exhibition models in order to get this across to them within the first few seconds of them seeing your stand.
Together with signage, exhibition models are the easiest way to pique a visitor’s curiosity and attract them to your stand, while simultaneously communicating to them what they need to know about your company, product or service. Exhibition models can be used purely for striking visual effect, or can be created to demonstrate how your product works, so think about which is best for your objectives. Models can be used to demonstrate the inner workings of a product, can be dismantled to show how it is made or can just indicate what it can do for the visitor.
The size and quantity of your exhibition models are also worth considering. Do you want something large in order to attract attention from a distance? Would you prefer to have a few smaller models that several visitors can interact with at a time? Perhaps you want your visitors to move around your stand on a journey to discover your product or service. Put yourself in their shoes and think about how you can make the biggest visual impact without creating overload or overwhelm.
Once you know what you want, create a clear and concise brief for the exhibition model maker so they understand what you want to achieve with your exhibit as well as what they need to produce for you. If they are experienced in exhibition model making, they may be able to come up with ideas to improve your exhibit even further.
At the Exhibition
It’s important that all staff at the exhibition are well trained and know all about the product or service you are exhibiting, as well as company background. As well as explaining your product or service, staff need to be able to answer any questions visitors have.
Engagement is vital at exhibitions if you want to make an impression and get a return on the time and money you’ve invested. Every person who visits your stand should be welcomed and treated like a VIP, and never feel like you haven’t got time to answer their questions, however trivial.
If you approach it the right way, an exhibition stand can bring substantial rewards in the way of sales, brand awareness and new business opportunities. JH May have many years of exhibition model making experience and can create almost any type of model for your display, so give us a call if you’d like to discuss how we can help you make your next exhibition a success.