In the run up to Christmas retailers spend a lot of time designing and producing amazing window displays, in fact in some cases people will visit these stores just to see the windows. This is especially true for department and higher end branded stores who don’t just sell amazing products, but are also creating an idea of lifestyle. In some cases, this will be luxury and glamour and in others a more cosy and homely feel is achieved.
To give you an idea, the images above and below formed part of the display JH May created for Chanel, here the feel is Christmassy but also classy and sophisticated at the same time.
Creating these amazing displays takes planning and time to come to fruition, with many starting to design and produce elements of the shop window way before the festive season starts.
At JH May model makers, we can help with a wide number of elements in the construction of shop window displays, with the latest technology and techniques available in-house, this also enables us to produce amazing models in quick turnarounds.
You would be amazed at the amount of work involved for a Retailer in planning Christmas each year, from which products to stock and in what quantities, how to decorate the stores, opening hours, the shop windows of course and many many more elements that go into making a successful trading period.
For many retailers, the run up to Christmas is their busiest time of year and also the most successful, you will often see offers in store designed to tempt you in to purchasing additional gifts.
In the 6 week Christmas trading period in 2015, UK sales reached nearly 76 Billion and so this gives some insight into why retailers put so much effort into trying to get this right, a poor trading period over the festive season can have a massive impact on the overall years results and with nearly a quarter of spend happening online it’s even more critical to make the most of this time of year.
With the competition amongst retailers so high, having a beautifully decorated store, happy and helpful staff and amazing window displays can make a difference in the amount of sales taken at the till. In fact, having the right window display can increase sales by enticing shoppers inside when they may have otherwise carried on walking past.