Using Models to showcase new Cars

model car

Rapid prototyping techniques or 3D CNC machining allows for the creation of models which can be used to showcase new cars at launches and exhibitions. Models created in this way can be life size, scaled down or large scale replicas of newly launched cars or can be used to demonstrate cars that are still just concept designs and don’t even exist yet.

Models of existing new cars

You might wonder why anyone would bother using a model to display a new car at exhibitions or in showrooms when they could just use a real car. There are several ways though in which models are useful in these situations.

The first is if you need to display a smaller or larger version of the real car. You might need a smaller model due to space constraints, or want a larger model to draw attention or in order for it to be visible from a greater distance.

Regardless of size, there will be some situations in which an actual car is too heavy for the display area, too difficult to transport there or too big to fit through the available entrances. In cases like this a realistic model can make an excellent substitute, displaying the car in lifelike form but making it lighter, more portable or allowing for the model to be assembled on site from smaller components.

Models are also useful when you want to show the inside mechanics of a car, have a cutaway display or demonstrate the some of the workings in isolation from the rest of the engine. Three dimensional model design, mechanical and electronic engineering can be combined to allow for the creation of functional models that are able to demonstrate fully working and automated features.

Models of concept designs

Models are also often used in the automotive industry to display futuristic concepts or revolutionary new designs in order to capture the imagination of the public. Model making techniques allow for the creation of realistic looking models of cars not yet in production, often including working parts.

As well as drawing crowds at exhibitions and the like, these types of models can also be used to gauge the reaction of the public to certain designs and features before moving to the next stage of production. With the expense involved in new car production this can save a lot of money while the design is fine tuned.

While CAD does allow for the exploration of 3D models on computers and can even produce photographic quality renderings, these generally will not have the same impact on the public as an actual model. Even engineers working with CAD everyday can benefit from seeing a design rendered in physical form and may notice issues that they otherwise wouldn’t have.

Current technology means that realistic models can be created quickly and cost effectively as prototypes. Basic concept models can be created using rapid prototyping techniques or 3D CNC machining from foam in order to show fit, function and form, and these can then also be used to create incredibly high quality concept models with impeccable painted, vacuum metalised or chromed finishes.

Take a look at some of our concept and display model case studies to see what we can do.

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